Scott Rosenberg: As Amazon is to books, Facebook is to news

The donnybrook between Amazon and Hachette will repeat itself between Facebook and online news sites.

Over the past 2-3 years, Facebook has begun to assume an Amazon-like role in the ecosystem of online news. We have quickly moved from a Web in which you got your readers either from search or from “organic” traffic sources (home-page visitors, regulars, and e-mail subscribers) to one where you get an enormous chunk of your readers directly from Facebook shares.

Not true for business-to-business news sites. Facebook isn’t much of a source of traffic for B2B tech news.

Not true for this blog either. I get 3.5x more traffic from Google+ than Facebook. Twitter, Reddit, and search engines are also bigger sources of traffic for this blog.

Still, Rosenberg’s main point is correct: Online periodicals rely on social media for traffic, and it’s only a matter of time until the online news sites start putting the squeeze on.

Why Amazon vs. Hachette should have news publishers quaking

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