Jeff Jarvis: No silver bullets

Silver Bullet

Jeff Jarvis: The key to a successful Internet publishing business is to: “shift to a business based on known relationships with people as individuals and communities rather than as a mass.”

He also notes that the problem with Forbes of late has been its mix of professional journalism (good), and advertorial and anyone-can-write-anything-on-our-site content. If you click a Forbes link, you never know whether you’re getting a good article or schlock.

Journalists don’t pay enough attention to business. Creative people in general don’t. If you don’t understand business, you’re not set up to succeed in the long term. I dislike hearing creative people on the Internet apologize for taking money. You don’t hear that in restaurants.

No silver bullets

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